Corporate Social Responsibility Interactive Report



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Key Performance Indicators

The following table provides measurements for our key performance indicators (KPIs)

KPI OBJECTIVES 2003 2004
Governance Group Maintain compliance with the Combined Code or explain non-compliance.  Yes  Yes
Health and Safety UK Measure and reduce our incident rate per thousand employees and contractors for all reportable injuries. 7.0 6.8
Measure and reduce our incident rate per thousand employees and contractors for major injuries. 1.3 2.1
Measure the number of category A (serious) potential incidents identified per year. 97 54
Measure the number of category B (moderate) potential incidents identified per year. 1,512 1,081
Measure and highlight minimum hours of health and safety training required for site management personnel 20 20
US Measure and reduce incident rate including employees and contractors.
(Since 1995, the average annual incident rate has been 6.15).
3.98 5.58
Measure the percentage of relevant personnel who complete a 10 hour OSHA certification programme within 90 days of employment. Our annual taget will be 100%. - 84%
Measure and reduce the number of major accidents per 1,000 completions.
(This represents 1 major accident in 2003 and 2 major accidents in 2004.)
0.27 0.45
Environment UK Measure and maximise the number of homes built on brownfield sites
(The UK Government has set a target of 60% by 2008).
67% 68%
Measure and highlight the average SAP rating of new houses built each year. 92 94
Measure and reduce the tonnage of waste (t) produced per unit of housing completed. 9.7t 9.6t
Measure and increase the percentage of waste segregated on site. - 83%
Measure and reduce the perentage of waste sent to landfill. - 35%
Measure and increase the perentage of waste recycled. - 65%
US Measure the percentage of homes closed with a Freon-free HVAC system. Our target is 100% within two years. - 44%
Employees UK Measure and improve staff satisfaction as highlighted by our bi-annual employee survey and measure the percentage of staff who rate us above average or one of the best companies they know or have worked for. 65% 62%
Measure and reduce annual employee turnover. 22% 20%
US Measure and improve staff satisfaction, as highlighted by our annual employee survey and measure the percentage of staff who say that Morrison Homes is a great place to work. 83% 83%
Measure and reduce annual employee turnover. 28.5% 33%
Measure and increase the average number of training hours per employee. 28 hrs 29 hrs
Customer Care UK Measure and increase the percentage of customers who would recommend us to friends and family. 83% 86%
Measure and increase our overall customer care score as highlighted by customer questionnaire results. 54% 65%
US Measure and increase the percentage of customers who would recommend us to friends and family. 85% 86%
Measure and reduce the number of escalated customer complaints (known as ‘Code Purples’) per 1,000 completions. 32.5 28.0
Measure and increase the percentage of sales from referrals. 22% 22%
Measure and improve the customer satisfaction rating of the overall experience - 76%
Please note that where KPI measurements have declined in 2004, these subjects will become key areas of focus in 2005.

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